Published in3Três[trIPping] When people refuse to call your brand by its name: can you make them by enforcing…[this is trIPing, where we discuss the craziest ideas and possibilities in Intellectual Property. No final thoughts, no legal advice, just…Mar 24Mar 24
These chord progressions helped reggaeton breakthrough — could they do the same for other genres?It’s hard to identify what makes a song so fit for universal appeal, or what is the perfect marketing strategy to break a new artist, song…Nov 12, 2023Nov 12, 2023
Published in3Três[trIPping] “Artist X type of song”: should the (unauthorized) use of voices be allowed in…[this is trIPing, where we discuss the craziest ideas and possibilities in Intellectual Property. No final thoughts, no legal advice, just…Nov 12, 2023Nov 12, 2023
Published in3Três[trIPping] Copyrights, trademarks: how can you protect a chord progression?[Introducing trIPing, where we discuss the craziest ideas and possibilities in Intellectual Property. No final thoughts, no legal advice…Aug 5, 2023Aug 5, 2023
Published in3TrêsCan fans & artists be business partners? Why fans are the new stakeholders in the music industryOne line from episode 15 of Suchwita (the YouTube talk show hosted by BTS’ SUGA) caught my attention. When describing the relationship…Aug 5, 2023Aug 5, 2023
Published in3TrêsWhen fandom & IP collide: unraveling the impact of fandom discourse on Intellectual Property…In the digital age, music fans are not just passive listeners. They have become active participants in shaping the discourse around their…Aug 5, 2023Aug 5, 2023
Published in3TrêsSports and music may converge as both turn to fan-centric approachesMany would say sports and music both fall into the same market genre: the entertainment industry. That’s fair, even though both industries…Aug 5, 2023Aug 5, 2023
We can no longer escape the K-pop & football intersection — so what can come out of it?As a researcher of the influence of fandom in marketing & Intellectual Property strategies in the music industry, I’ve been researching…Aug 5, 2023Aug 5, 2023
Did K-pop play a role in the entertainment market’s transition to a fan-centric industry?The symbiosis between the K-pop model and the culture organically created and fostered by K- pop fans made it possible for the K-pop…Aug 5, 2023Aug 5, 2023
9 ideas to break Spanish-language music in BrazilIt may come as a surprise to many people that Latin American/Spanish-language music is not as popular in Brazil as it is in the rest of…Jun 25, 2023Jun 25, 2023
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![[trIPping] Copyrights, trademarks: how can you protect a chord progression?](https://miro.medium.com/v2/resize:fill:160:106/1*IGR8TxYXnVoceobpCGmeIw.png)
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