Ana Clara Ribeiroin3Três[trIPping] When people refuse to call your brand by its name: can you make them by enforcing…[this is trIPing, where we discuss the craziest ideas and possibilities in Intellectual Property. No final thoughts, no legal advice, just…3 min read·Mar 24, 2024----
Ana Clara RibeiroThese chord progressions helped reggaeton breakthrough — could they do the same for other genres?It’s hard to identify what makes a song so fit for universal appeal, or what is the perfect marketing strategy to break a new artist, song…7 min read·Nov 12, 2023----
Ana Clara Ribeiroin3Três[trIPping] “Artist X type of song”: should the (unauthorized) use of voices be allowed in…[this is trIPing, where we discuss the craziest ideas and possibilities in Intellectual Property. No final thoughts, no legal advice, just…7 min read·Nov 12, 2023----
Ana Clara Ribeiroin3Três[trIPping] Copyrights, trademarks: how can you protect a chord progression?[Introducing trIPing, where we discuss the craziest ideas and possibilities in Intellectual Property. No final thoughts, no legal advice…4 min read·Aug 5, 2023----
Ana Clara Ribeiroin3TrêsCan fans & artists be business partners? Why fans are the new stakeholders in the music industryOne line from episode 15 of Suchwita (the YouTube talk show hosted by BTS’ SUGA) caught my attention. When describing the relationship…3 min read·Aug 5, 2023----
Ana Clara Ribeiroin3TrêsWhen fandom & IP collide: unraveling the impact of fandom discourse on Intellectual Property…In the digital age, music fans are not just passive listeners. They have become active participants in shaping the discourse around their…5 min read·Aug 5, 2023----
Ana Clara Ribeiroin3TrêsSports and music may converge as both turn to fan-centric approachesMany would say sports and music both fall into the same market genre: the entertainment industry. That’s fair, even though both industries…4 min read·Aug 5, 2023----
Ana Clara RibeiroWe can no longer escape the K-pop & football intersection — so what can come out of it?As a researcher of the influence of fandom in marketing & Intellectual Property strategies in the music industry, I’ve been researching…10 min read·Aug 5, 2023----
Ana Clara RibeiroDid K-pop play a role in the entertainment market’s transition to a fan-centric industry?The symbiosis between the K-pop model and the culture organically created and fostered by K- pop fans made it possible for the K-pop…4 min read·Aug 5, 2023----
Ana Clara Ribeiro9 ideas to break Spanish-language music in BrazilIt may come as a surprise to many people that Latin American/Spanish-language music is not as popular in Brazil as it is in the rest of…10 min read·Jun 25, 2023----